Hyro

We partnered with Hyro’s cofounders to design a challenger brand that truly disrupts a category. Till now, hydration has been a soulless product you find in a pharmacy aisle when you’re unwell. Hyro was created for the sunrise chasers who appreciate work/life integration over balance. They chase their inner hero through hard work, good sleep and daily hydration, using Hyro to get them closer to the best version of themselves.