GrantTree

GrantTree helps startups access funding to fuel growth and innovation. We worked closely with the team in London to reinvent this brand so that it truly engages it's audience. How do we appeal to the young creative startup entrepreneur? We developed an icon that represents a key to unlock funding and a tree to signify growth. We then rolled this new brand out across all touch points of the business, unlocking a new customer profile for GrantTree to serve.