Heaps Normal

When we first came up with the idea for a non-alcoholic beer company, we were laughed out of more breweries than you could shake a stick at. Fast forward a few short years and Heaps Normal is the brand leading the non-alcoholic beer revolution with a die-hard following, record growth and an enviable list of customers, investors and fans.

Strategy & Positioning
Brand identity
Packaging
Tone of Voice
Merchandise