Byron Bay Tea Company

Rebranding a 14 year old tea company. Byron Bay Tea Co approached us with a clear problem - their sales were declining due to new competitors in the market who were simply better positioned than their own 14 year old brand. We engaged in a full rebrand that entailed repositioning one of Australia’s original herbal tea companies. We designed a completely new brand look and feel and it rolled out across every touch point, from product packaging and print, to website, social, digital and film, placing Byron Bay Tea Co where it belongs - as a premium, health-focussed, herbal tea company loved by people nationwide.