We’ve been fast-growth, multi-million dollar valuation startup founders ourselves. Today, we keep it lean. We work with entrepreneurs from LA to London and Tampa to Toronto, all from our home studio in Sydney. And we teach everything we know about branding and business through our private online mastermind, Brand Club.

We've done some cool stuff. We once started a vintage t-shirt brand that sold in Urban Outfitters. We launched a 3D camera app called Viewpop and made the pitch finals at Web Summit in Dublin (twice) and nearly sold to a Chinese multinational. We took an idea and grew it into the category-leading, non-alcoholic beer company called Heaps Normal, raising over $10M along the way (despite every brewery in town saying it wouldn't work). We've flown to Tokyo to launch a robot for Softbank. We’ve designed merch for Mr Beast, and we designed the brand that makes Justin Bieber’s clothing brand.

We’ve been designing stuff for 25 years now, and we’ve run this branding studio for the best part of the last decade. We thrive when we partner with startup founders in tech, fashion, food and drink who are hungry to do things differently. We get out of bed in the morning to build the world’s most talked-about brands.