Blank Generation

Creating the brand that makes Justin Bieber’s brand. Based in Hong Kong and LA, Blank Generation is a brand incubator that provides an end-to-end solution for clients, designers, influencers and emerging brands wishing to build their own apparel empires. Clients include the likes Justin Bieber (drew house) and Mr Beast. We're proud to have helped Blank Generation reinvent their identity, knowing that the creative elite and Hollywood royalty will engage with it for their entrepreneurial side-hustles for years to come.

Strategy & Positioning
Brand identity