Foundership

Founder-led, creativity-fed. US-based Foundership was born out of two childhood friends successfully starting, growing and exiting their first business - a household name brand in American supermarket freezers. Fast forward a few years and Foundership is born - a CPG holding company, rooted in entrepreneurship. It produces category-leading challenger brands by using learned experiences to disrupt markets, impact communities and feed creativity into everyday life.

Strategy & Positioning
Brand identity
Website Design
Iconography