Heart On My Sleeve

A world where real conversations are the normal way to communicate. Starting off as a social movement, HOMS operated lean with basic colours & fonts that didn't really tell the message of being bold, courageous and brave. They wanted to break the frontier in mental health and move beyond awareness to action. We partnered with HOMS and introduced a brand aesthetic that echoes what HOMS encourages - stepping outside of your comfort zone - and built a brand that balances the fine line of not minimising the importance of mental health, but still keeping it approachable.