connectID by eftpos

Branding technology for an Australian household name Launched in the 1980s, eftpos Payments Australia introduced a fast, simple and secure payment system which revolutionised the way we pay for goods and services, and as a result changed the retail landscape forever. They approached Electric Brands with a clear brief: create a brand for their new trust identity framework. We came up with a brand name and a completely new identity. Introducing, connectID.

Strategy & Positioning
Brand identity
Iconography