Brand Mastery Accelerator
Go From Designer to Highly-Paid Brand Builder in just 6 Weeks

Join Brand Mastery Accelerator—an application-only, live online cohort that transforms designers into sought-after brand builders. Unlock the knowledge, confidence and tactics you need to comfortably charge 5-6 figures per project, working with high quality clients you actually love (without losing your soul).

Download Programme Brochure
Limited Capacity icon

Limited Capacity

This cohort has limited seats available. Applications close once full.

Programme Dates icon

Friday 7th February 2025

The application deadline is Friday 7th February—once the doors close, they stay closed.

Programme Dates icon

Programme Dates

The live cohort runs Monday 10th February until Friday 21st March 2025 (6 weeks).

“It's been truly life-changing, dude. The best program I've ever done. Nothing else comes close.”

Luke Wenban profile image
Luke Wenban
Designer
Learn my exact step-by-step process for building brands like these:
Logo Gallery Desktop
6 Weeks of Live Online Teaching & Personal Mentoring:
Week 1
Mindset
We start by focusing on you. To build a world-class brand, you need the right mindset and habits. This week is all about preparing yourself—shaping how you think, act, and work. You’ll learn how to become the best version of yourself, ready to embrace the mindset of a top 1% brand builder. We’ll set the foundation for success by rewiring how we approach our work and life.
Week 2
Foundations
With a strong foundation in place, we’ll dive into the practical steps. You’ll get all my step-by-step frameworks, templates, and tools for operating as a world-class brand builder. But it’s not just about the tools—you’ll also learn how to apply them in your life and business. We’ll explore how to find your niche, craft your story, and position yourself as the go-to expert in your field.
Week 3
Strategy
Now we’ll walk through the 5-step brand-building process I’ve refined over the past decade. From idea to world-class brand, you’ll see how to guide your clients every step of the way. We’ll develop a full brand strategy, covering the “Why,” “What,” and “How” of your brand. You’ll learn how to identify your audience and create a brand that connects with them on an emotional level—setting the stage for powerful creative work.
Week 4
Perception
Here’s the secret to avoiding endless revisions: getting the client on board before you start designing. This week, you’ll lead your client through a creative journey, exploring different directions before any design work begins. This process gives you clear insights into their preferences, helping you create a brand they’ll love whilst avoiding the revision cycle of doom.
Week 5
Design
Now we jump into the fun part: design. I’ll share all my resources, tools, and processes for creating stunning, world-class brands. From secret font sources to creative inspiration, you’ll get everything I use to bring a brand to life. You’ll follow along as I design a brand in real-time, side-by-side with you. By the end of this week, you’ll know exactly how to execute a brand design that wows your clients.
Week 6
Launch
In our final week, we’ll focus on launching the brand successfully. You’ll learn how to deliver everything the client needs to launch and grow their brand on their own. My process ensures the client feels empowered and confident to move forward without needing you at every turn. This not only guarantees a successful brand launch but also sets you up for repeat business and glowing referrals.
Application Deadline: Friday 7th February 2025

(Limited seats available)

What's included:

Live sessions icon
12 x live 2-hour sessions over 6 weeks

Interactive Zoom training with direct mentorship from me, starting Mon 4th Nov - real help with real problems in real time.

Ultimate System icon
Lifetime access to recordings

Never miss a single lesson—revisit anytime in an ever-growing database of call recordings.

7-6-1 Framework icon
7-6-1 Method Framework

My detailed 7-step system to earn 6-figures as a top 1% brand builder, delivered in 24 hours of high-quality video recordings.

Brand Strategy Blueprint icon
Brand Strategy Blueprint

My step-by-step framework for mastering brand strategy - even if you’re more of a “creative” person than a “business” person.

Proven templates icon
Proven brand building ​templates

Every tool and resource I’ve developed over the last 10 years to create brands that get you paid on time by over-the-moon clients.

Ultimate System icon
Ultimate Project Delivery System

My entire system to streamline your process, eliminate scope creep, and make sure clients are thrilled with the results.

Business frameworks icon
Business Frameworks for Profitability

How to build your design business in a way that brings you consistent revenue, happy customers and work you’re proud of.

Certification icon
Brand Mastery Certification

Upon completion you’ll be certified as an Electric Brands Brand Master, increasing your value & earning potential in the world of design.

This programme creates impact
Application Deadline: Friday 7th February 2025

(Limited seats available)

“Honestly Pete, this course is going to have the biggest impact on my career. Everything you’ve been providing and the support you give almost feels too good to be true. Genuinely. It’s something designers would dream of existing - very dramatic but so true.”

Sophie Hooper icon
Sophie Hooper
Graphic Designer

Who is this programme for?

The Ambitious Freelancer icon

The Ambitious Freelancer

You’re tired of working for peanuts and want to build a six-figure design business. This program will give you the tools to attract high-paying clients and transform your freelance hustle into a thriving, world-class branding studio.

The In-House Prodigy icon

The In-House Prodigy

You’re an in-house designer ready to level up and bring more value to your company. This program will give you the brand strategy expertise and creative tools to elevate your work, make a bigger impact, and become a key player in shaping your brand’s future.

The Designerpreneur icon

The Designerpreneur

You’re already a business-savvy creative, but you want to take it to the next level by mastering brand strategy and scaling your business. This program will teach you how to create world-class brands that bring in premium clients and big profits.

Bonus Material

12 months access icon
12 Months Access to Brand Club

Your exclusive community of elite brand designers helping each other to become world-class brand builders.

2 x Weekly Coaching Calls icon
2 x Weekly
Coaching Calls

At the end of every twice weekly live training, we spend the last 30 mins going through interactive Q&A’s to ensure you smash your goals.

Ultimate Studio Dashboard Tool icon
Ultimate Studio Dashboard Tool

My complete studio dashboard for running branding projects, so you can track tasks, goals, sales and KPI’s.

Electric Onboarding Blueprint
Electric Onboarding Blueprint

My comprehensive stress-free new client onboarding workflow that eliminates scope creep, avoids client confusion and gets invoices paid on time (every time).

Frequently Asked Questions
What exactly is Brand Mastery Accelerator?
Who is this for?
Do I need to know anything about brand strategy already?
What’s the time commitment?
Do I have to show up live?
What happens after the 6 weeks?
What’s included in the programme?
How is this different from other courses?
How much does it cost?
What if I don’t like it?
Can’t I just figure this out on YouTube?
What kind of results can I expect?

“You’ve created something amazing. It feels like I’m on a different planet talking with you. I’ve learnt heaps & heaps that I never learnt at art school. The things you’ve taught me and the way you put it across is absolutely GOLD!”

Dom Stuart image
Dom Stuart
Designer, Maker & Photographer

A note from Pete

Hey,

It's Pete.

I used to think terms like ‘brand strategy’ & 'business tactics' were scary, but here’s the deal—it’s just about knowing how to build a brand that people actually care about. And when you nail that, something awesome happens: you stop being the designer who’s just following instructions and start becoming the one who leads the charge.

In 6 weeks, I’m going to show you how to do exactly that—become a top 1% brand builder. What’s that? It’s a designer who earns 6-figures, works with clients they love, and doesn’t feel like they’re selling their soul in the process. Sounds good, right?

What You’ll Get:

1.  Learn the exact steps to go from ‘pixel-pusher’ to ‘top 1% brand builder.’

2.  Work with me in live sessions where I’ll help you build your brand in real time.

3.  Get access to a proven system that’ll teach you how to bring strategy into your design work—so you’re not just making things look good, but making brands that actually mean something.

By the end of this program, you won’t just be a better designer—you’ll be a holistic brand builder who understands design, brand strategy and fundamental business principles. That means you’ll confidently charge what you’re worth, work on projects that excite you, and attract the kind of clients who ‘get it.’ No more battling with low-budget clients or losing sleep over tedious jobs.

Sound like something you need? Well, here’s the catch—there are only a handful of spots available. I want to keep things small so I can actually help you out. So, if you’re ready to level up, apply now to join the Brand Mastery Accelerator. I’m going to do everything in my power to make this your breakthrough moment.

See you on the other side.
Pete Signature
Pete Brennan
Founder, Electric Brands

​--
Application Deadline:

Friday 7th February 2025

The live cohort runs Monday 10th February until Friday 21st March 2025 (6 weeks).

(Limited seats available)